Please learn from my experience on this one.

DO NOT CHOOSE TO WORK WITH THE 1ST MORTGAGE COMPANY TO SAY "YES" TO YOUR INTERNET CO-MARKETING PLAN!

Any mortgage company you approach will say yes to this plan. How could they turn up the opportunity to generate 1,000 or more leads a month for around $1.50 for each lead?

So, be extremely careful who you approach. Your decision will determine whether your business accelerates like a brand new Porsche 911 or an '86 Yugo.

Choosing the wrong mortgage co-marketing partner could really tarnish your reputation if they don't put the customer's needs first.

So, what do you look for in a co-marketing mortgage partner?

Approach a mortgage company or loan officer you know and trust…someone who has done a loan for one of your clients in the past.

Ask yourself these questions about the mortgage company:

• Do they do a good job each and every time?

• Have your clients been happy using this company?

• Do they have competitive rates?

• Do they have the capacity to handle an influx of business?

If your answer is yes to all of these questions, I'd recommend you talk with them.

If you have an uneasy feeling about them, steer clear. Getting free leads is not worth damaging your reputation.