Automatically tracking lead conversions is another major benefit of PPC advertising and it is one of the major factors in separating PPC advertising from any other form. You know instantly how many leads each ad is generating. That information allows you to drop ads that are under-performing, and keep improving ads that are doing well.

All of the major PPC providers give you this information in real time. Here is what it looks like. Here is my campaign performance report for my first month.

This is a very simple view of this invaluable information. When you log into your Google AdWords account, you will be able to view even more data and reports in real time. We show you how to view and use this info in another section.