PPC is the most powerful form of advertising available today, in any medium, and it is the source that will provide you with 99% of your website traffic.

Google's AdWords is the most powerful PPC tool out there and they control almost 50% of the world's internet search traffic.

You're probably familiar with this old quote, "I know that half of my advertising budget is a total waste of money, but I just don't know which half."

With PPC advertising, this isn't true anymore. You know almost instantly which ads are performing and which ads aren't.

PPC advertising isn't a new twist on traditional advertising. It's a completely new advertising medium altogether. It provides the advertiser with more options, degrees of control, and flexibility than any other existing medium.

With Pay Per Click, advertisers can:

-Begin with a budget of as little as $20 per month.

-Choose the country, state, city, or geographic area where you want your ad to be shown.

-Decide what time of day you want your ad to be live.

-Test multiple ads at once to see which performs the best.

-Test multiple landing pages at once to see which has the highest visitor to lead conversion rate.

-Choose as many keywords as you like.

-Keep the highest converting keywords, while deleting the lowest performing keywords to minimize your cost per lead and stretch your advertising dollar the farthest.

-Fine tune the ads that convert leads, and drop the ones that don't.

-PPC advertising removes all of the guesswork that has plagued traditional advertising for the last 100 years