Below are some ad variations I often use to split-test.
Use these as a starting point and create even more variations of your own.
_________ = City Name
1) Headline: ________ Homes for Sale
Description Line 1: Search thousands of _________
Description Line 2: area homes for sale. Free Access.
2) Headline: Search ________ Homes
Description Line 1: Search thousands of _________
Description Line 2: homes for sale. Free Access.
3) Headline: ________ Area Homes
Description Line 1: Free access to search thousands of
Description Line 2: homes for sale in the _________ area.
4) Headline: ________ Homes
Description Line 1: Free access to search homes for
Description Line 2: sale in and around the _________ area.
5) Headline: ________ Area Homes
Description Line 1: Free search for thousands of homes
Description Line 2: for sale in and around _________.
6) Headline: ________ Area Homes
Description Line 1: Free search of 25,000 + homes for
Description Line 2: sale in and around _________.
7) Headline: Find ________ Homes
Description Line 1: Free search of 25,000 + homes for
Description Line 2: sale in and around _________.
8) Headline: ________ Area Homes
Description Line 1: Search 25,000 + _________ area
Description Line 2: homes for sale. Free Access.
9) Headline: Search ________ Homes
Description Line 1: Free access to search over 25,000
Description Line 2: homes for sale in the _________ area.
The key points are:
- Point out it's a FREE search
- Use a large number since they can search the entire MLS in your area
- Try and use Search, Find, For Sale, and Homes in the headline to draw quick attention to your add
- Never try and sell in the add……Just direct
- When entering the display URL, use capital letters to make it stand out…..
Example: www.Search-SouthBend-Homes.info instead of
www.search-southbend-homes.info
- Play around with the words and ordering until you find ads that work for you.
- Use at least 3 ad variations at once so you can see which ads are working better. You can then delete the ones that don't convert, create new ones to replace those, and begin split-testing again.
- It sometimes takes some time for your ads to register with Google and be displayed. Make sure you let ads run for 3 to 4 weeks so you have accurate data to use when split-testing. DO NOT BE IN A HURRY!
- Have fun with it!!!
- Google Adwords is constantly changing and upgrading the tools they offer users. Spend a lot of time playing on the site and experimenting with the various tools they offer for free.
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